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ODDA ISSUE 30 SPRING/SUMMER 2026

ODDA ISSUE 30 SPRING/SUMMER 2026

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ODDA Issue 30, “The Expanse of Our Needs,” explores proportion, freedom, and the cultural references that shape contemporary taste. Across ten collectible covers, the issue brings together fashion, culture, and international visual storytelling. Featuring Brooke Shields, Paris Hilton, Isabeli Fontana, Letitia Wright, and K-pop group ILLIT, Issue 30 reflects ODDA’s signature approach: a rich volume of material, multiple cover stories, and a global cast that expands the language of the fashion biannual.

Product Details
  • Soft cover
  • Issue 30
  • Spring/Summer 2026
  • Semi-annual publication
  • Independent fashion and culture magazine
  • Features Brooke Shields, Paris Hilton, Isabeli Fontana, Letitia Wright, and ILLIT
  • Theme “The Expanse of Our Needs”
  • Focus on proportion, freedom, fashion, and cultural references
  • International visual and editorial storytelling
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CORE ESSENTIALS

our most iconic and best-selling pieces, designed to remain timeless and always available.

The
Visionary

Marcell Pustul is a visionary fashion designer whose work embodies strength, individuality, and modern elegance. With over a decade of experience in the international luxury fashion industry, he has built a reputation for creating designs that merge powerful tailoring with emotional storytelling.

Educated at Parsons School of Design in New York, Pustul developed a global perspective on fashion, building his career between Berlin, Los Angeles, and Warsaw. His work has been worn by internationally recognized artists and cultural icons, and his designs have appeared in leading fashion publications and on some of the world’s most influential stages.

Over the years, Pustul has established himself not only as a designer but as a creative force capable of shaping cultural moments through fashion. His work reflects a deep understanding of craftsmanship, silhouette, and the emotional power of clothing.

Today, through his eponymous brand MARCELL PUSTUL, he presents a new chapter of creative expression, one rooted in personal reinvention, European heritage, and a fearless creative vision. His designs invite women to embrace strength, sensuality, and authenticity, transforming fashion into a language of confidence and identity.

For Marcell Pustul, fashion is not only about what we wear. It is about how we choose to define ou selves.

Differentiation

/// CORE VALUES
01 CORE VALUE

STRONG SOCIAL NETWORK

— Strong and solid network of Business advisors
— Relationships with A-list titles and PR agencies
— Visibility in Los Angeles since 2019
02 CORE VALUE

14 YEARS OF EXPERIENCE

— 14 years of experience within the industry
— Retail and Wholesale-experienced
— Justified quality production
03 CORE VALUE

ENVIRONMENTAL RESPONSIBILITY

— Reliable production relationships
— Environmental Responsibility at the core
— Upcycling initiatives
04 CORE VALUE

EUROPEAN MANUFACTURING

— Manufacturing (Poland, Italy, Portugal)
— High quality craftsmanship
— Sustainable production practices

Responsibility & Impact

/// SUSTAINABILITY

MARCELL PUSTUL sets high standards using premium materials and sustainable production practices. We aim to be a brand that is socially and environmentally responsible.

We source fine textiles exclusively from Italy and France and create enduring products. Our commitment is evident through our choice of materials like organic cotton, viscose, silk, and wool.

Our timeless collections reduce overproduction and encourage responsible consumption. The seasonless approach helps to harmonise demand and production levels.

The brand ensures a positive workplace with fair wages, health benefits, and paid leave. In our daily operations, we minimise and re-use internal packaging and the use of plastics.

We only work with European manufacturers known for top notch quality and craftsmanship. We monitor our production partners closely to guarantee excellent working conditions.

We do not use fur and exotic skins in our products.

Our upcycling initiative combats waste by creatively repurposing surplus men's apparel from our partner brands into innovative women's fashion pieces, thereby giving these garments a second life and reducing environmental impact.

The Journal

/// STORIES & PROCESS